How do we guarantee data quality?
All our projects are audited by our quality control team, following the procedures according to the collection technique.
Quality Monitoring: The interviewers are supervised throughout the project and the recordings are monitored, ensuring that the field procedures and application of the interviews are strictly followed.
We use a powerful statistical program with tools for data validation to screen for incorrect coding or inconsistent or incompatible answers and with advanced resources for tabulating variables and calculation commands used in market studies.
For data analysis and mixed methods, we use another powerful program for analyzing large bodies of textual, graphical, audio, and video data. This program has sophisticated tools that help organize, analyze and find information in unstructured data in a faster, more intuitive and in-depth way.
With the increased use of digital media to improve communication and data storage, the need arose to ensure the maintenance of information integrity, an asset that we consider of great importnce.
Therefore, the entire network of our company has a Data Loss Prevention System. In this way, we guarantee that our customers’ data remain confidential
On the other hand, the data collected by our electronic devices that are stored in the cloud (cloud) which is protected by state-of-the-art security services.