Advertising Monitoring

Objective

Checking broadcasting advertising according to previous planning.

It allows

To ensure the full implementation of the media planning.

Confrontation of investment accounts vs. broadcasting advertising.

Validation of possible gaps on broadcasting advertising.

Monitored media

  • TV (Globo, Record, TPA1, TPA2, TV Zimbo, Zap Novelas and possibility to record 4 extra channels on request)
  • Radio (Canal A, Cazenga, Cinco, Ecclésia, Escola, FM, LAC, Luanda, Mais and Viana)
  • Outdoor

Methodology

TV and Radio – a team of experienced viewers, monitor daily 5 TV channels and 5 radio stations, identifying and characterizing all advertising shown/heard.

 Outdoor – photographic dated register of the rented places, within a periodicity at the client’s request.

Output

TV e Radio  Report in an Excel format with the follow information: channel/station, year, month, week day, week, beginning hour, ending hour, duration, brand, description, next program, break, position in break and technical condition.

Outdoor  Report in an Excel format with the follow information: brand, literal, format, media company, technical condition, address, geographical coordinate, photo with date and hour.

Keyresearch - Monitorização de Campanha Televisão Keyresearch - Monitorização de Campanha Rádio Keyresearch - Monitorização de Campanha Outdoor

Periodicity

TV and Radio – weekly updated (Wednesday) with data concerning Monday to Sunday.

Outdoor – according to client’s request.

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