Monitoring database

Objective

Due to the growing interest shown by some clients, we’ve started to provide the database with all advertising spots broadcasted on television and/or radio.

It allows

The client will now be able to do his own analysis, internally.

Monitored Media

  • TV (Globo, Record, TPA1, TPA2, TV Zimbo and Zap Novelas)
  • Radio (Cinco, Ecclésia, Escola, Luanda and Mais)

Output

The client receives monthly monitoring database of every advertising spots on an excel format, with the follow information: channel, year, month, week day, week, beginning hour, ending hour, duration, brand, description, next program, break, position in the break, activity sector and list price.

Keyresearch - Base de Dados

Periodicity

Database delivered until the 15th of posterior month.

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